Waks Joins Cumulus As SVP/Digital Partnerships
• Cumulus Media announced that Lisa Waks has joined the company as Senior Vice President, Digital Partnerships and Business Development, “leading Cumulus Podcast Network’s content acquisition strategy and content pipeline development, with a focus on personality-driven brand franchises in the News; Business, Money & Tech; Sports; and Entertainment verticals.”
Waks brings with her more than two decades of expertise in building revenue streams through strategic partnerships and new product development, most recently as Head of Global Media Partnerships, Strategy, and Operations for TED Conferences, where she expanded their digital business, streamlined operations, and launched the TED Audio Collective. Waks previously spent nearly 15 years with Scripps Network Interactive (now part of Warner Bros. Discovery) where she developed cross-platform revenue streams and new business ventures, including the launch of a video lifestyle website and network. Waks began her career at Condé Nast with the inception of their web properties.
Waks will now report to Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing, Cumulus Media, who oversees the Cumulus Podcast Network, who commented, “Lisa is a trailblazer who has spent years creating new businesses, building new revenue streams, and forging successful and enduring partnerships. We are excited for her to bring this fire and focus to Cumulus to help us continue to expand the Cumulus Podcast Network with innovative, interesting, and unique content that is craved by listeners and partners alike.”
“I’m thrilled to begin the next chapter in my career with such a long-standing and prestigious organization,” Waks said. “Cumulus is best-in-class, leading the audio industry with a wide range of voices and premium content. I believe in the power of the spoken word, and through smart collaborations we will successfully deepen connections and community.”
