Boom! Madden’s Back On KCBS

Legendary coach, broadcaster and Pro Football Hall of Famer John Madden has returned to All News KCBS (106.9/740)/San Francisco to do live segments Mondays and Fridays at 9:15am PT. His first day back on air was Friday, September 8. Each report features Madden’s signature style football analysis and candid sports commentary. The segments will also be repeated throughout the day and are also available on kcbs.com and Radio.com.

The move marks a welcome return to KCBS for Madden, who previously hosted morning sports reports on the station from August 1997 through July 2016.

“With the start of football season, I thought it was the right time to come back to radio. I’m excited to be back with KCBS,” said Madden, the namesake of EA Sports’ hugely lucrative Madden NFL video game franchise launched in 1988. “John Madden is like family to KCBS,” said Doug Harvill, SVP/Market Manager, CBS Radio San Francisco. “His passion for football, stories new and old, and ability to discuss the games’ behind-the-scenes and on-field strategy is second to none. He also has a keen sense of humor and is well known for his ‘Maddenism’ quotes that keep our listeners both informed and entertained. We are thrilled that he is back in action and bringing his unique sports banter back to All News KCBS.”