MRC Grants New PPM Markets, Pulls San Fran
However… the MRC board also voted to remove accreditation of the San Francisco PPM Audio market. Nielsen says it stands behind the estimates produced for San Francisco “and will continue to work with the MRC and clients to regain accreditation in this market.”
Brad Kelly, Managing Director for Nielsen Audio remarked, “We are pleased to have achieved MRC accreditation in these additional markets. This demonstrates our continued commitment to quality for the industry’s gold standard audio measurement and it helps enhance our client’s confidence in the currency.”