Edison, Coleman @ Podcast Movement
• Edison Research will be unveiling the results of a new study on Podcasting in a keynote address next Tuesday, July 24 at Podcast Movement in Philadelphia. The keynote is entitled Podcasting’s Next Frontier: 100 Million Listeners, and will provide a research-based road map for the podcasting industry to grow audience and increase exposure to podcasts.
The presentation will include all new qualitative and quantitative research, along with some definitive action steps for attendees to start increasing their audience immediately. “We are thrilled to once again be given the keynote stage at Podcast Movement, which has really become the premier event in the space,” said Tom Webster, Edison’s SVP. “It has been our great privilege to serve the podcast industry for the last 13 years, and we are committed to providing podcast producers with the highest quality information and insights to prepare them for the future.” Podcasting’s Next Frontier: 100 Million Listenerswill be delivered at 3:15pm on Tuesday, July 24, and the underlying research will be released the following day.
• And speaking of July 25, the Coleman Insights crew hits the stage — John Boyne and Sam Milkman will be joined by Chris Peterson, SVP/Podcasting for iHeartMedia as they reveal the results of an actual Coleman Insights mediaEKG® Deep Dive study on two popular iHeartRadio Original podcasts — The Ben and Ashley I Almost Famous Podcast, featuring former stars of ABC’s The Bachelor, and Business Unusual with Barbara Corcoran, hosted by the real estate mogul, bestselling author and Shark Tank star.
By the end of the session, you’ll gain an understanding of how audiences feel about the content and why they feel that way. This session is designed to help podcasters create better, more focused content that produces more engagement and increases listening. The Podcast Content Deep Dive: A Second-By-Second Look At Listening Behavior happens Wednesday, July 25 at 10am at Podcast Movement, the world’s largest podcaster gathering.
