Latest Burns/Strategic Webinar Today
As Hot AC has become more current-driven, the musical line between that format and Top 40 has become less clear, with some folks — other than teens –wondering just what exactly the difference is. Where is the line now? According to data to be released today from the Burns/Strategic Solutions Research project, “What Women Want,” the line is pretty well drawn at Rhythmic music, where the preference is significantly higher among Top 40 listeners.
“The top two music styles with both formats is the same — Current Pop and Pop-Adult,” says Alan Burns. “But Rhythmic music tastes fall significantly, ranking at the bottom among Hot AC P1s. They’re less than half as likely (27%, to Top 40 P1s’ 65%) as Top 40 fans to say they love the sound of Pop/Rhythmic songs like 5th Harmony‘s ‘Work from Home,’ Flo Rida‘s ‘My House’ or The Weeknd‘s ‘Can’t Feel My Face.'”
While the two formats’ demos overlap in adult women, the ages at which their core listenership peaks are widely separated. Strategic EVP Hal Rood noted, “In the study, Top 40’s highest P1 cell was Women 20-24, while Hot AC’s listenership peaked between 35 and 39. Each format has a very strong base with fairly clear lines of demarcation.”
In today’s free webinar, based on their “What Women Want — 2017” series, Burns and Strategic will focus on Top 40 and Hot AC. The data from the study of 2000 women who cume Top 40 or AC will include music preferences, listeners’ top artists, their most-desired content in morning drive, their propensity to cooperate with rating services, and what drives greater TSL in the two formats. You can still register for the 2pm ET/11am PT webinar at burnsradio.com or strategicsolutionsresearch.com.
