Banyan Software Acquires Mr. Master
• Banyan Software, Inc. announced the acquisition of Mr. Master Inc., the industry leader in compliance and content distribution software that provides radio the tools to reach 100 percent advertising accountability. Mr. Master’s Automation Import Manager (AIM) software is used by 5000 stations nationwide and processes one million spots per week.
Mr. Master immediately joins Banyan’s growing portfolio of media companies which includes vCreative and Counterpoint Software. Banyan employs a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to Banyan’s acquisition interest.
“The Mr. Master team has deep, network radio software expertise and has spent over two decades developing market leading products that serve the unique needs of its long-standing customers,” said David Berkal, CEO, Banyan Software. “We are excited to welcome Mr. Master into the Banyan family of companies and look forward to supporting the company’s future growth in the coming years.”
Stu Jacobs, President & Founder of Mr. Master, remarked, “We have a great team and product that radio has embraced as its go-to traffic and production workflow solution and partnering with Banyan marks an exciting new chapter in our journey. I’m thrilled to stay on as CEO and work alongside Banyan as we continue to build on the foundation of client-centered innovation and services that has made Mr. Master so exceptional. Equally important is the opportunity to leverage additional resources, fueling our continued growth.
Mr. Master works with iHeartMedia, Cumulus Media, Townsquare Media, Audacy, Cox Media Group, Premiere Networks, Westwood One, Skyview Networks, Compass Media, AdLarge Media, Key Networks, Total Traffic and Weather Network, AURN, Go Networks and USRN.
