Baxter GSM Of KLOS & KABC

Cumulus Media Los Angeles has appointed radio sales pro Mary Baxter as General Sales Manager for Rocker KLOS and News-Talk 790 KABC. Baxter joins Cumulus from Crossroads WOW, where she served as Regional Sales Director. Already well versed in the unique and challenging radio landscape of Market No. 2, Baxter previously served as Local Sales Manager for CBS Radio Top 40 KAMP (97.1 AMP Radio), preceded by a 16-year run with iHeartMedia rival KIIS-FM, where she advanced from Local Account Executive to Local Sales Manager to General Sales Manager.

In making the announcement, Dawn Girocco, VP/Market Manager for Cumulus Media Los Angeles, said, “We are very excited to have Mary on our team. Mary brings a depth of knowledge in event marketing, digital and developmental programs that truly connect with consumers and bring real ROI to clients. She knows the market and how to maximize opportunities for our clients.” Baxter remarked, “I’m thrilled to join Dawn Girocco’s leadership team at the legendary KLOS and KABC! I’m looking forward to being a part of Cumulus Media at this exciting time in the company’s growth and evolution as a next-generation media and entertainment company.”