Binnie Media Welcomes Gallant In EVP Role
• New England-based Binnie Media, serving New Hampshire and Maine, announced the appointment of Jodie Gallant as Executive Vice President of Strategy for Integrated Marketing. In this role, Gallant will lead the strategic development, operational infrastructure, and business growth of Binnie Media’s expanding Connected TV (CTV) and integrated marketing division.
Gallant has been embedded with the Binnie Media team since early this year, designing the division’s strategic framework from the ground up — building campaign systems, audience-targeting methodologies, performance reporting standards, and the operational workflows required to scale integrated marketing solutions for clients across the New Hampshire and Maine markets. Her formal appointment to EVP marks the next phase of that work and signals Binnie Media’s commitment to integrated marketing as a core growth priority.
“We have watched Jodie build something exceptional here since day one,” said Massimo Rosati, CEO of Binnie Media. “Her ability to think strategically, operate with precision, and bring clients along on the journey is exactly what this division needs at this stage of growth. This appointment is well-earned and we are excited about what comes next for Binnie Media’s integrated marketing clients and team.”
Gallant brings more than 25 years of marketing, brand strategy, and business leadership experience to the role. She was the Founder of JMG Marketing — a Lakes Region-based agency she led for 15 years, serving more than 300 local and regional businesses. Gallant is based in Laconia, NH, where she also owns WORK Lakes Region, the area’s first co-working and event studio.
“Binnie Media has something rare — a platform with real reach, a team that operates with integrity, and leadership that thinks big,” Gallant said. “I have been building here since early this year and the opportunity in front of this division is significant. CTV and integrated marketing are where local and regional businesses are going to win or lose their visibility in the next decade, and I’m proud to be leading that work here.”
