Crocker Named EVP At LRN
• Veteran sales and programming exec Pat Crocker has joined Local Radio Networks (LRN) as Executive Vice President, 24/7 Music Formats. He will work closely with CEO Steve Swick and focus on super-serving the needs of local radio owners and operators, help develop new revenue-generating products, and support LRN’s relationships with Skyview Networks and ABC Radio.
“In the past year and a half, we have collectively amassed over 135 years of treasured time and talent along with critical expertise in 24/7 music formats,” observed Swick. “With the addition of Pat to our growing team, we can further expand our services and are well on our way to attaining the leadership position within the 24/7 music format space. I’m delighted to welcome Pat and enthusiastic about what lies ahead for LRN and our affiliated radio station partners.”
Crocker brings with him over three decades of experience in radio sales and management across local, national, network, and syndication at Jones Radio Networks, Dial Global and Westwood One. He began his career in St. Louis, doing local and national sales management at WIL-FM and KSHE as well as KALC and KIMN/Denver.
“LRN offers local broadcasters an exciting combination of strategic benefits that attracted me to the company,” said Crocker. “The opportunity to focus 100 percent on the small and medium market radio community, without other corporate and Wall Street distractions, is appealing and will allow me to deliver the products and services that local broadcasters need to compete and thrive in today’s environment. The association with Skyview Networks and ABC Radio is a powerhouse combination that makes it all the more enticing. I’m looking forward to rejoining my former colleagues who have migrated to Local Radio Networks.” Crocker can now be reached at 720-500-3810 and Pat@LocalRadioNetworks.net.
