Executive Action, Nielsen-Style
• Nielsen Holdings announced the following executive appointments: Sean Cohan joins the company as Chief Growth Officer and President, International; Peter Bradbury, currently EVP & Managing Director, U.S. Media Sellers Group, has been promoted to Chief Commercial Officer, U.S., and Karthik Rao, most recently Chief Product, Technology & Operations Officer — Global Media has been upped to Chief Operating Officer, Nielsen Global Media.
Cohan (left) has spent several decades in the media business, 15 of those years at A+E Networks as President, International and Digital Media (US and Int’l). Cohan was most recently a senior leader at content, marketing, and venture company Wheelhouse Group. In his new role at Nielsen, Cohan will oversee the growth strategy, partnerships, corporate and business development, and all Nielsen international businesses including our measurement as well as Gracenote Metadata, Nielsen Sports, and outcomes offerings.
Bradbury (center) has spent 24 years at Nielsen spanning roles of increasing responsibility across the fast moving consumer goods and media businesses. His most recent responsibilities include: leading Nielsen’s commercial efforts across National Television, Radio, Digital, Local TV and Social Media, he is also responsible for Gracenote Metadata, Nielsen Sports and Gaming. His new role will expand his current remit and include Nielsen’s Advertiser and Media Agency Teams as well as Media Analytics.
Rao’s (right) two decades at Nielsen has been spent across business lines, geographies and industries, most recently as CEO of the Gracenote business. He is responsible for driving a global product-driven technology transformation. His current remit includes Product, Operations, Data Science and Technology.
In making the announcement, Nielsen CEO David Kenny said, “These appointments illustrate the commitment we have to building out a rigorous and forward looking business dedicated to one media truth and the belief that a transparent, unified independent view of the total audience will help the entire ecosystem succeed and thrive in this evolving landscape. These appointments set us up well for the future.” [Cohan & Bradbury photos from LinkedIn]
