Gallenbeck Named RVP, Cumulus Eugene & Reno
• Cumulus Media has promoted Tricia Gallenbeck to Regional Vice President of the company’s properties in Reno, NV, and Eugene, OR. Gallenbeck has served as VP/Market Manager of Cumulus Eugene since April 2021, and now adds oversight of the Reno cluster — Country KBUL (NASH FM 98.1); News-Talk KKOH-AM 780; Urban KNEV (95.5 The Vibe); and Rhythmic KWYL (Wild 102.9).
Reno is already very familiar territory for Gallenbeck, who prior to joining Cumulus Eugene served as VP/GM of Reno Media Group in Reno. The 20-year radio veteran was previously Director of Sales for Beasley Media Group in Fayetteville, NC, and served also worked for Beasley Las Vegas as Director of New Business & Events and General Sales Manager.
Bob Walker, Cumulus President of Operations, commented, “We are thrilled to expand Tricia’s responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched.”
Gallenbeck remarked, “It’s very exciting to be back in Reno. The team members who rally together to make KBUL, KKOH, KNEV and KWYL the dominant formats they are in the market are true professionals with a deep love for their community. It’s an honor that Bob Walker and Don Morin trusted me to work with the teams in both Reno, Nevada, and Eugene, Oregon. Great things to come!”
• Cumulus Eugene includes Sports-Talk 95.3 KUJZ; News-Talk KUGN-AM 590; Classic Rock 96.1 KZEL; Alternative 103.7 KNRQ; and Hot AC KEHK (Star 102.3).
