iHeart Brings Ballance To St. Louis
• Lisa Ballance is the new Sales Manager for iHeartMedia’s St. Louis operations and will oversee sales efforts for KLOU, KATZ (100.3 The Beat), KATZ-AM (Hallelujah 1600) and Magic 103.7 (KATZ-FM HD2). Ballance transfers from iHeartMedia Nashville, where she most recently served as General Sales Manager. She previously served as Market Manager for Clear Channel in Alexandria, LA.
Ballance will report to Katy Pavelonis, SVP of Sales, St. Louis Region, who said, “Lisa has the proven track record of success with iHeartMedia and I’m thrilled to have her as an addition to our sales team. Her leadership, experience and passion for our industry made her the ideal candidate for St. Louis.” Ballance remarked, “I’m excited to start a new chapter with another iHeartMedia market, and one with such iconic brands.”
Ballance succeeds Brian McGhee, who recently transferred to iHeartMedia Chicago as GSM for Urban AC WVAZ (V103)and WGRB-AM (Inspiration 1390).