Norsan Names Elguezabal VP/Sales, FLA

• Leading Hispanic multimedia company Norsan Media is pleased to announce the appointment of Eddy Elguezabal as Vice President of Sales & Operations for the Florida Market. Elguezabal will lead the company’s sales strategy, revenue growth, and day-to-day operations across Norsan Media’s Florida properties, including Orlando and Jacksonville.

“Eddy brings a strong track record of leadership, strategic thinking, and a passion for building high-performing teams,” said Edgar Saucedo, President of Norsan Media. “His experience and collaborative leadership style make him an excellent addition as we continue investing in the growth of our Florida operations and delivering greater value to our audiences, advertisers, and communities.”

Elguezabal joins Norsan Media with a 34‑year career in media leadership, where he has held senior executive roles across major U.S. markets including Orlando, Tampa, Miami/Fort Lauderdale, Atlanta, Philadelphia, and Raleigh. His focus at Norsan Media will include driving revenue growth, strengthening customer relationships, developing talent, and supporting the continued evolution of the company’s multimedia platforms throughout Florida.

“I’m excited to join Norsan Media and be part of an organization with such a strong commitment to serving the Hispanic community,” said Elguezabal. “I look forward to working alongside the talented Florida team to build on the company’s success and create new opportunities for our clients, partners, and listeners.”