RAB Staying Very Busy
• As part of its “Radio It’s On” campaign, RAB has launched a new section on RAB.com focused on today’s extraordinary times that is populated with various tools radio sellers and marketers can use immediately. The new section titled “Business Unusual: Best Practices For When It’s Not Business As Usual” includes a newly released white paper titled “Advertising During Difficult Times,” pertinent articles and blogs, a social media campaign, relevant research studies, creative resources, and other marketing and training tools that RAB members can use and share with their advertising clients. The section is being updated regularly.
RAB also announced a special Professional Development webinar series called “Business Unusual,” which is FREE to RAB Members: Webinar 1: Business Unusual Requires Exceptional Communication — How To Talk To Your Advertisers Now; Webinar 2: How To Craft Your Messaging In Times of Uncertainty; Webinar 3: Work From Home (WFH) Strategies To Maximize Productivity In Your New Office. Webinar 1 is scheduled for Wednesday, March 25, 11am CST. Register today for the webinar. This live webinar has limited capacity but will be made available for free on-demand viewing for members immediately following the live presentation. RAB will announce the next two webinars’ availability in the coming wee
• To help its members maximize productivity and development during these unusual times, RAB is also offering its Radio Marketing Professional (RMP) online certification program to RAB members for free until April 17, 2020. Online classes must be registered, and the course completed by April 17, 2020. To register, contact Kim Johnsonat 972-753-6759 or kjohnson@rab.com.
• In other news, the Radio Mercury Awards, currently scheduled for June 4, will be postponing the awards show to Oct. 6, 2020 at Sony Hall in New York City. This decision comes in consultation with the Radio Mercury Awards Advisory Council and the RAB Executive Committee.Call for Entry remains open and will be extended until Aug. 3, 2020. Entry eligibility will also be extended to Aug. 3.
“The Radio Mercury Awards is committed to maintaining the safety and health of all our participants,” said Erica Farber, President & CEO of the Radio Advertising Bureau. “We look forward to bringing the creative community together later in the year to honor and celebrate the best radio creative work done in the U.S.” For further information, please contact Mercury@rab.com.
