That Voodoo That You Do
NuVoodoo Media Services announced the addition of Snapchat Ads to its portfolio of digital marketing solutions for broadcast media clients. NuVoodoo worked directly with Snapchat this summer to help develop these tools specifically for radio and TV media campaigns, enabling stations to reach their targets most effectively through Snapchat Ads. This comes in conjunction with the release of NuVoodoo’s 10th Ratings Prospect Study, which showed daily use of Snapchat among likely Nielsen respondents up 28% since January of this year — and even stronger among those under the age of 35.
Leigh Jacobs, EVP of Research, NuVoodoo Media Services, said, “Social media use across all major platforms is significantly higher among those likely to wear a meter or fill out a diary. These are human buzz agents who consume media of all types at much higher levels than those who would never participate in the ratings. While Facebook and YouTube remain the juggernaut social platforms, the next tier of Snapchat, Instagram and Twitter have grown significantly since our January study.”
NuVoodoo EVP of Marketing Services Mike O’Connor added, “Every format is different. We take a data-driven approach to our clients’ marketing, customizing both the creative approach and the mix of marketing channels. The addition of Snapchat will be a game-changer for any brand targeting Millennials or the so-called iGeneration (also known as Generation Z).” To learn more, contact Carolyn Gilbert, President of NuVoodoo Media Services, at tellmemore@nuvoodoo.com or 888.9VooDoo (888.986.6366).
