We Mail America Partners With IBA
• Veteran media executive Gary Pizzati, now Chairman & CEO of WeMailAmerica.com has joined forces with the Independent Broadcasters Association (IBA) to bring the We Mail America business model to independently-owned radio markets of all sizes. WeMailAmerica.com is reinventing the traditional direct mail model by coupling it with a full suite of digital advertising services that works precisely and in conjunction with each radio ad campaign and mail deployment. This comprehensive view of advertising fortifies audio marketing strategies across all mediums, screens, and devices.
As part of a multibillion-dollar industry, WeMailAmerica.com will offer the IBA station members the ability to sell their highest quality suite of solo direct mail pieces in the form of postcards, trifolds, plastic cards, and custom mailings. On the digital side, their O&O digital provider helps businesses with direct-to-consumer initiatives through developed, proprietary IP and contextual intelligence targeting, premium ad formats, private marketplaces, and database attribution models and a robust texting communication platform allowing clients to capture data and reach new audiences.
“WeMailAmerica.com is uniquely positioned to help push the combination of direct mail and audio forward,” said Pizzati (left), who served as SVP, Major Markets for Cumulus Media for 11 years before joining Modern Luxury as President & CRO. He’s also the Founder and owner of 11 Street Media, a leading business consultancy providing brand creation strategies for clients. “I’ve experienced first-hand the success a local ad campaign has when radio, digital and direct mail are used to build a brand. It’s an impactful strategy that brings the independent broadcast owners a lucrative opportunity to offer solo direct mail to each of their customers.”
Ron Stone, IBA President and CEO of Adams Media Group, commented, “Independent radio has never had so many competitors, and direct mail is certainly one of them. WeMailAmerica.com brings a no-nonsense approach to direct mail and provides radio operators a new tool for their clients. The model that Gary has created enables independent stations to add a new source of revenue to their cluster that does not just move money from one pocket to the other. Selling against the direct mail companies with minimal out-of-pocket cost, and all the support of WeMailAmerica.com, will give the stations that embrace this a competitive advantage in their markets. We look forward to inviting our members to an informational webinar on this market exclusive opportunity in the next few weeks.”
