Parr & Reach Reach Deal

• Reach Media yesterday announced it has locked in a multi-year agreement with Russ Parr to continue hosting The Russ Parr Morning Show, enjoyed weekdays in several markets such as Washington, DC, Atlanta, Cincinnati and Fayetteville, NC, to name a few. With longtime success in the Mainstream Urban format, Parr has expanded his show to Urban AC stations by providing his flexibility for stations to program music specific to their listening audience.

David Kantor, CEO of Radio One and Reach Media, added, “Reach Media is excited that Russ has extended his run as one of our premier syndicated talents and as a vital building block for our stations and Radio One’s position as the country’s Urban Radio Specialist.” Parr stated, “I’m really very excited about continuing to do what I love. I would do this job for free, but management insisted that they pay me, so I relented.”