Alpha Inks Stanton As VP of Programming

Alpha Media has named Ronnie Stanton as Vice President of Programming with direct oversight of the company’s Rock, Classic Rock, Alternative, Oldies and Classic Hits formats. He will be based in San Jose, CA and also serve as day-to-day PD of AC KBAY and Hot AC KEZR (Mix 106.5). Those positions have been unfilled since Dana Jang left in August after 11 years.

Stanton is a 20-year industry pro who arrives at Alpha Media bearing extensive programming experience in Australia and Canada, most recently serving as VP of Programming for Canada’s Corus Entertainment. He also brings a breadth of experience in multiple formats in addition to his role as a Morning Show Talent Coach for The Randy Lane Company. Stanton has been nominated nine times by the CMW Radio Awards for PD of the Year and seven times for Station of the Year.

Bob Proffitt, President & CEO of Alpha Media said, “As a continuation of our rapid growth, we have been searching for the ideal candidate to help [EVP of Programming] Scott Mahalick, [VP of Programming] Phil Becker and our programming teams execute strategies for on-air, online and mobile audience growth. Ronnie is a dynamic addition.” Mahalick commented, “We are thrilled to have an additional visionary programmer join our team. Ronnie brings an international perspective, winning track record, great passion for the art of the product and stellar leadership traits.” John Levitt, San Jose Market Manager, added, “To have a true ‘World Class’ Program Director on the team will be a game-changer for Alpha San Jose.”

Stanton remarked, “What a thrill to join America’s fastest growing radio company! Alpha Media is a real radio company, where their people and their markets matter. ‘Live and local’ is the way forward as a medium and Alpha is trailblazing that. It’s very exciting and humbling to play a part in it all.”