Hot 100 Blows Up In ‘BloNo’

• Neuhoff Media Top 40 WWHX (Hits 100.7)/Bloomington, IL is now sporting an adjusted format and a sweet new logo, as the station has transitioned to Rhythmic Top 40 as Hot 100, The Beat of BloNo, serving the good citizens of Bloomington and Normal, IL. The new Hot 100 will provide a tasteful mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. The station will also feature a “Back in the Day Buffet” Old School Mix show weekdays from noon-1pm and mix shows on Friday and Saturday night

In announcing the rebrand, VP/GM Danielle Outlaw said, “Hot 100 is the only station designed specifically for the 18-34-year-old audience in Bloomington-Normal — the music, the connection, the interactivity, the engagement and the beat. Bloomington-Normal was ready for Hot 100 and we’re thrilled by the reaction. The future has arrived — it’s Hot 100, ‘The Beat of BloNo.'”

VP of Operations Mike Shamus added, “It became obvious to us there was a music format being underserved in Bloomington-Normal. Rhythmic Top 40 dominates in downloads and streaming services — this is what the listeners were having to go out and find… Now it’s here. Hot 100 is‘The Beat of BloNo.'”