Crossover Media Brand Extension

• New York-based Crossover Media Group announces its West Coast expansion with the launch of Crossover Media Group Sales, a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats.

The company’s managing members are Scott Calka, a veteran of Comcast Spotlight, DirecTV, Fox Sports and Madison Square Garden; Sue Freund, who spent a decade as VP of Sales for the Western Region for SiriusXM, and, before that, managed radio stations for CBS Radio, Radio One and Clear Channel; and Ron Hartenbaum, a veteran of Needham and Grey, later VP of Sales for Westwood One before becoming a founding partner of MediaAmerica and CEO of Jones Radio Networks. Ms. Freund will be opening the Los Angeles office of Crossover Media Group Sales.

“Until relatively recently, media personalities and content providers have not had a strategy to monetize their efforts fully beyond a single platform,” said Hartenbaum (pictured), who, along with Calka launched Crossover Media Group last year. “Crossover Media Group Sales is equipped to help content creators maximize their ad revenue regardless of delivery platform.”

Crossover Media Group Sales recently assumed ad sales for the Stephanie Miller Happy Hour Podcastand Hot-T Hey Qween, an LGBTQ podcast focused on pop-culture. The company’s talent roster also includes Thom Hartmann, Dean Obeidallah, and Michael Steele and Rick Ungar, all of whom have programs on SiriusXM. The company’s video-streaming program-network partners include Political Voices Network, co-launched this year by former CNN and MSNBC exec David Bohrman, and Vegas Stats & Information Network (VSiN), which was launched by veteran sportscaster Brent Musburger and his nephew Brian Musburger. VSiN is an existing Crossover Media Group client for which the new company will handle ad sales.