Hedrick Named Pres./COO of vCreative

• vCreative, the leading provider of media workflow solutions, announced the appointment of Susie Hedrick as President and Chief Operating Officer. With extensive experience spanning 25 years in the TV, radio and digital media industries, Hedrick joins vCreative from WideOrbit, where she was SVP of Sales for North America, overseeing successful TV, radio, network and digital divisions.

In her new role as President & COO, Hedrick will lead sales and operations while also directing vCreative’s finance and administrative functions. She reports directly to vCreative’s co-Founder and CEO, Jinny Laderer, who commented, “When it comes to the media industry, Susie’s the complete package. She understands the business, the technology and she has built an incredible career bringing successful products to market. Beyond that, Susie has earned the trust and respect of her peers in both the broadcast media and technology sectors.”

Laderer continued, “I’m excited for the contribution that Susie will bring to vCreative. We have already become close partners and her perspective and steady hand at the helm will be invaluable as we expand our product lines and broaden our customer base in Radio, TV, Network, Digital and Print.”

Hedrick remarked, “What I found most compelling about vCreative was its undisputed leadership in their space. The internal workflow solutions have become mission-critical for stations. Jinny and I share a passion for products that have the power to transform business operations and for executing flawlessly in a customer-driven environment. I’m looking forward to working with the talented vCreative team to deepen and extend the value that we provide to our customers.”