Meruelo Ups Bittourna To VP of Actify
• Meruelo Media announced the promotion of Aimee Bittourna to Vice President of its award-winning experiential marketing company, Actify®. In this new capacity, Bittourna will oversee the development, strategies and execution of all Actify® campaigns. She will also direct the national expansion of Actify® and the development of new experiential strategies for the Meruelo Group’s portfolio resorts and live entertainment assets.
“Aimee is a difference-maker and a unique brand experience creator,” remarked Otto Padron, President & COO of Meruelo Media, adding, “Her energy and creativity are marketing multipliers for our partners seeking original ways to connect their brands to consumers. She’s a leader in a boundless space and our clients love her.”
Bittourna began her career in 1998 with Infinity Promotions Group. She joined Emmis Communications in 2001 and created Actify Marketing. With the Meruelo Group’s purchase in 2017, Aimee expanded Actify’s client base to include resort marketing in Las Vegas and Reno, Spanish-language marketing and expanded integrated programs with Meruelo Entertainment. Actify® recently became an official sponsorship partner for the Rolling Loud® music festivals across the country. “I’m honored to lead Actify® during this new and exciting period of national expansion,” said Bittourna. “My immediate objective is to make Actify® an indispensible part of every brand strategy by delivering distinctive consumer experiences and inimitable collaborative projects.”
Meruelo Media is a division of The Meruelo Group and the private holding company of KPWR (Power 106) and KDAY/Los Angeles, KWHY-TV 22, KBEH-TV 63 and Meruelo Studios.
