Elektra Bolsters Its Marketing Dept.
• Less than a year since its launch, Elektra Music Group continues to expand its executive ranks with two appointments to its marketing staff: Suzy Yoder (left)has been promoted to Head of Digital Marketing, based in New York, while Katie Robinson (right) joins the company as Vice President of Marketing, based in Los Angeles.
Yoder joined Elektra in 2017 as Director of Digital Marketing, and since then her role has expanded to oversight of the company’s website development, social strategy and asset creation, email marketing, and digital advertising, as well as securing marketing opportunities with social/digital platforms and DSPs. She began her career at Republic Records as digital Community Manager and advanced to Manager of Digital Marketing.
Robinson’s appointment marks her return to the Warner Music family, where she worked with the Atlantic and Fueled By Ramen rosters from 2006 to 2013, rising to Sr. Director of Marketing. She was most recently Global Head of Marketing at Red Bull Records, and formerly worked in marketing at Interscope Records.
In making the announcement, Elektra Co-Presidents Mike Easterlin and Gregg Nadel said, “Inspired, original marketing is at the core of our artist development philosophy, and we believe that every artist deserves a unique, custom-tailored career strategy from day one. Suzy and Katie are two of the most creative, innovative execs in the industry, and masters at turning artists’ visions into concrete results. We’re thrilled to promote Suzy to her well-deserved new post and to welcome Katie back into the family.” [Suzy Yoder photo: Michele Crowe / Katie Robinson photo: Terrence Jones]
