Sony Music Pacts With Neon Hum

• Sony Music Entertainment has made a strategic investment in esteemed podcast production house Neon Hum, forming a creative partnership between the two companies to expand their development of original podcast content. Founded by award-winning podcast producer Jonathan Hirsch, Neon Hum has helped create multiple podcast hits including the duPont Award-winning Bag Man with Rachel Maddow, The Thing About Pam, Room 20, Crooked Media’s This Land and L.A. Times Studios’ Larger Than Life. Neon Hum also served as a production partner on the chart-topping podcast Dr. Death, which is being adapted for television.

Under the agreement, Neon Hum will expand the overall number of shows it produces and develop a range of new original podcast concepts in collaboration with Sony Music, beginning with a slate of new shows across multiple genres coming in 2020. Hirsch will lead the joint venture and Neon Hum will manage all creative aspects of the relationship, including podcast writing, production and recording. Sony Music will provide its expertise in content creation, marketing and monetization to help enhance the scale and scope of Neon Hum’s work.

Commenting on the new partnership, Hirsch (left) said, “Neon Hum is a passionate company of serious audio-first creators. We are excited to be working closely with the team at Sony Music to develop unique, sound-rich podcasts, and tell unforgettable stories. We have a shared vision of creating premium shows for a diverse audience, including people who already love podcasts, and the millions who are still to come. We couldn’t ask for better partners as we continue to grow.”

Tom Mackay, President, Premium Content A&R, Sony Music Entertainment said, “Jonathan Hirsch and the team at Neon Hum have a track record of creating podcasts that have consistently topped the charts. We are excited to work with them to create captivating new storytelling for listening audiences everywhere.”