KROQ/Los Angeles Launches ‘Alternalido’
• Entercom’s World Famous KROQ/Los Angeles is launching a new Latin Alternative specialty show this weekend — Alternalido, expertly curated and hosted by local DJ Anthony Valadez, will feature a broad mix of Alternative sounds from Latin artists around the world like Chicano Batman, Omar Apollo, Cuco, Ambar Lucid, Helado Negro and others. Alternalido will air Sunday nights from 8-10pm PT and debuts this Sunday, May 17.
“Los Angeles is one of the most culturally diverse cities in the United States and we’re excited to broaden our sound to reflect the musical tastes of our community,” said Jeff Federman, Regional President, Entercom. “Alternalido will feature some of the biggest Latino music stars to help listeners close out their weekends on a high note.”
Valadez is a longtime L.A. market veteran who has hosted weekly radio shows on KCRW, KPFK and KCSN for the past 20 years. Voted “Best DJ” by LA Weekly in 2016, Valadez has also hosted and produced programming for TuneIn, FuseTV and Dash Radio, to name a few, remixed official releases for Ozomatli, David Bowie and Local Natives and has opened for Bruno Mars, Sly Stone, Ben Harper, Little Dragon, Capital Cities, Prince and Jennifer Lopez.
“Alternalido is a blank cassette tape waiting to be filled with the vibrant and global sounds from Latin America,” said Valadez. “I’m excited to share sounds that are bold, daring and different from many of these amazing artists. Latin Alternative is not just one genre but a plethora of many. It’s Anthony Bourdain behind the turntables introducing you to a sonic ingredient that could change your life.”
