Luckily, Townsquare Hires Luckoff
• Townsquare Media Inc. has acquired the services of former iHeartMedia RVP Jeff Luckoff as the newly named Market President & Chief Revenue Officer for its Grand Rapids, MI radio group: Mainstream Rock 97.9 WGRD, Soft AC WTRV (100.5 The River), Hot AC WLHT (Mix 95.7), Classic Hits WFGR and Hip Hop WNWZ-AM/W285FO (Magic 104.9).
Luckoff is already well versed in the intricacies of the area — he was most recently Region SVP of Sales for iHeartMedia’s Detroit Region (Detroit, Toledo, Grand Rapids) until earlier this year, when he was part of the company’s ongoing restructuring efforts. He will now report to Townsquare SVP Todd Lawley, who said, “Jeff’s leadership and market knowledge will be instrumental in unlocking the full potential of our Grand Rapids cluster by leveraging our ‘Local First’ strategy, our market-leading brands, our incredible audience engagement, and our world-class digital and broadcast solutions. Jeff has a consistent record of winning at all levels and will provide the strategic leadership that made his teams so successful throughout the states of Michigan and Ohio to Townsquare Grand Rapids.”
Luckoff commented, “I’m elated to join Townsquare, the leading media, entertainment and digital marketing solutions company. The people, platform and products are ideal in helping us serve the Grand Rapids market by providing local advertisers with the radio and digital marketing solutions that will help propel their business, as well as entertaining and informing our community with relevant, local content.” Townsquare COO, Local Media, Erik Hellum added, “Jeff has been a highly successful broadcaster and leader in the state of Michigan for the past 20 years, and we are excited to have him lead our talented Grand Rapids team, leveraging his knowledge and experience to make the market one of Townsquare’s top performers.”