Nielsen Names Chief Marketing/Comms Officer
• Nielsen Holdings plc announced that Jamie Moldafsky is joining the company as Chief Marketing and Communications Officer, effective immediately. A three-decade marketing vet, Moldafsky spent the past nine years as Chief Marketing Officer at Wells Fargo Bank. Prior to Wells Fargo, she held a series of senior Marketing, Communications and General Management roles at American Express, Charles Schwab and Whirlpool Corp., where she was GM of KitchenAid.
As Nielsen continues to revolutionize its leading measurement solutions in order to account for fundamental shifts in audience behavior — giving agencies, brands and media owners a better and more reflective understanding of markets — Moldafsky will be instrumental in reshaping Nielsen’s brand and product presence at a critical time. In November, Nielsen announced the sale of Nielsen Connect to Advent International. The sale is expected to close in the second quarter of 2021.
“We’re thrilled to welcome Jamie to Nielsen,” said David Kenny, CEO of Nielsen. “She’s a seasoned marketing and communications professional with experience in a range of industries, and invaluable expertise in marketing and communications. Jamie’s ability to apply best-in-class marketing solutions, engage in thought leadership and deploy successful strategies for reputation management will help us accelerate our partnerships with the industry and turbocharge the next era of Nielsen’s business.”
Moldafsky remarked, “I’m excited to join Nielsen at such a transformative time in the industry. I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision.” [Photo from LinkedIn]
