Artist Cooperative Restructures Promotion
• Bob Divney, Managing Partner of The Artist Cooperative just unveiled a newly expanded restructuring of his radio promotion services company — The newly implemented changes include Bob Hathaway moving up to VP/Active Rock Promotion, and Rich Garcia joining Lisa Cristiano as VP of Alternative & Triple A.
The realigned national team is augmented by four other industry pros: Nancy Klugman, National West Coast Promotion; Kathie Romero, National Southeast Promotion; Skip Isley, National East Coast Promotion, and New England promo legend Andrew Govatsos, National East Coast Promotion/Business Development.
In addition to the aforementioned promotion staff changes, The Artist Cooperative has launched social and streaming marketing services headed by Glen Firstenberg, which will dovetail with promotion services, providing greater coordination with marketing and radio promotion campaigns. These changes in the newly expanded company not only supplement The Artist Cooperative’s service to artists, labels, managers and all clients, but also provide more comprehensive strategies to focus and complement the unique power of broadcast and satellite radio with the streaming world.
The Artist Cooperative was founded in 2013 and consults on and executes promotion and marketing service strategies which empower its clients to compete more effectively in the marketplace of music.
