Entercom Bets Big On Sports Gambling
• Entercom announced the launch of BetQL Audio Network, which will feature sports gambling programming heard across Entercom’s portfolio of Sports-Talk stations. The new network follows Entercom’s recent acquisition of sports data and iGaming affiliate platform QL Gaming Group.
BetQL Audio Network will be headlined by two popular daily shows — You Better You Bet with Nick Kostos and Ken Barkley, which received an average of over 670,000 monthly downloads since the start of the 2020 NFL season, and BetQL Daily (formerly known as BetSweats) with Joe Ostrowski and Ross Tucker, which was launched in September 2020. Network programming will also initially include BetQL Countdown to Kickoff, which has run throughout the NFL playoffs, with future programming expansion announced at a later date.
As part of the network launch, Adult Standards KEZW-AM 1430/Denver will relaunch as The Bet 1430AM, serving as a broadcast distribution channel for BetQL Audio Network content. The network will subsequently launch in Los Angeles as The Bet 93.1 on KCBS-FM-HD3. All programming will continue to be available in live and on-demand audio and video formats via RADIO.COM.
“With our acquisition of QL Gaming Group in November, we committed to leveraging our national scale to amplify the rapidly growing sports gambling landscape and deliver smart, data-supported sports-betting content to our listeners,” said Mike Dee, Entercom President of Sports. “By combining the BetQL brand and our deep collection of expert talent, this new network compliments our industry-leading local sports broadcast portfolio and will further enhance our position as a leader for sports betting programming.”
Available nationwide via RADIO.COM, the BetQL Audio Network will also be accessible via the BetQL mobile app and desktop platform and on-demand where podcasts are found. BetQL Audio Network will be cross-promoted across Entercom’s 39 all-sports stations, including WFAN/New York, WIP-FM/Philadelphia and WSCR (670 The Score)/Chicago.
