You’re With The Band

Cumulus Media’s WSM-FM (95.5 NASH Icon)/Nashville has teamed up with Reviver Records and iDitty Inc., the Nashville-based international technology company that makes customizable interactive souvenir laminates and will be the first station to test iDitty Interactive Souvenirs as an exclusive VIP credential for the first 500 fans in attendance at the LOCASH concert in Nashville on March 14. The fully interactive VIP laminates offer an enhanced concert experience for LOCASH fans, while connecting them with LOCASH, 95.5 NASH Icon and Reviver Records long after the event. iDitty VIP credentials also provide information about concert attendees for the station, label, band and event sponsors.

After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos, real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform. Charlie Cook, Cumulus VP of Country and OM of Cumulus Media Nashville, said, “We are excited to introduce the iDitty souvenir to our audience at this show. This platform allows the station another opportunity to interact with our audience following the show.” Hugh Kirkpatrick, SVP of iDitty Inc., remarked, “Charlie Cook, Cumulus, and NASH Icon are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people.”