Red Bull Adds Executive Energy
• Red Bull Records has added two new executives to its leadership team. As reported by Music Business Worldwide, Nikki Cox joins as Chief Marketing Officer, and Storme Whitby-Grubb will serve as Chief Creative Officer.
With two decades of experience in music and entertainment, Ms. Cox (left) formerly served as Vice President of both Global Commercial Marketing and International Marketing at Capitol Records. She also served as Head of Promotions & Publicity at EMI Music Australia before relocating to Los Angeles in 2014. With a career spanning 20 years in artist management and creative production, Ms. Whitby-Grubb (right) has developed creative campaigns and concepts for Interscope Records, Atlantic Records, Capitol Records, and various artists. An alum of The British Council’s Creative Entrepreneur program, Whitby-Grubb was also the Founder and Managing Director of Imagu Creative.
Cox and Whitby-Grubb will report to Red Bull Managing Director Greg Hammer, who said, “We’re excited to bring Nikki and Storme’s depth of experience to our team at Red Bull Records. These are two incredible executives who bring a wealth of knowledge and a wide array of skills to their respective roles and will help to develop and guide the careers of our diverse roster.”
Cox commented, “After two decades in the industry, I’m energized by the opportunity to join an independent company with the agility and entrepreneurial spirit of Red Bull Records. I’m excited to help empower our staff to achieve their dreams and our artists to achieve their vision. This is truly an artist-centric company where the possibilities are endless, and the future is bright. Thank you to Greg Hammer and Red Bull Records for giving me this opportunity.” Whitby-Grubb remarked, “I’ve been extremely fortunate to work with incredible talent and labels as an artist manager and business owner over the past twenty years but had always avoided going in-house at a traditional label. As an independent, artist-first record label that embraces the non-traditional, joining Red Bull Records was the dream opportunity as a creative entrepreneur. I hope my experience working with artists will excite both our existing roster and future signings as we build an in-house creative department dedicated to elevating our artists’ vision, innovation, and entrepreneurial voices.”
Rounding out the Red Bull leadership team is Kenny “Tick” Salcido as SVP/Head of A&R, Kamruz Mohager as Controller, Finance, and Peter Torres as VP of Operations. Hammer added, “With Nikki and Storme joining our leadership team alongside Kenny ‘Tick’ Salcido, Kamruz Mohager, Peter Torres, and myself, we will be able to offer cutting-edge artists more tools and resources than ever before.”
