Get Your Top-Testing Christmas Songs!
• Just in time for the “All-Christmas” format flips, P1 Media Group and BDSradio just released their annual list of “America’s Top Christmas Songs.”
After testing the appeal of the 40 most-played and 40 most-streamed Christmas songs for the 2020 Holiday Season, to the shock and surprise of pretty much no one, that timeless classic, “Jingle Bell Rock” by Bobby Helms is America’s top-testing Christmas song for the fifth consecutive year!
“Christmas music’s appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations ‘frequently’ or ‘sometimes’ and personally enjoy Christmas music on a local radio station during the holiday season,” said Ken Benson, Partner and co-founder, of P1 Media Group. Haley Jones, Head of Independents, MRC Data, noted, “As we often see, there is lots to learn when we compare radio airplay to on-demand streaming data, even with holiday music. Understanding streaming data can help broaden the appeal of your station.”
As a special sneak preview, here are the Top Ten best-testing Christmas Songs, as ranked by scores with the 18-54 demo: 1) “Jingle Bell Rock,” Bobby Helms (1957); 2) “Rockin’ Around the Christmas Tree,” Brenda Lee(1964); 3) “It’s the Most Wonderful Time of the Year,” Andy Williams (1963); 4) “Holly Jolly Christmas,” Burl Ives (1965); 5) “Jingle Bell Rock,” Hall & Oates (1983); 6) “Have Yourself a Merry Little Christmas,” Michael Bublé (2011); 7) “Holly Jolly Christmas,” Michael Bublé (2011); 8) “Sleigh Ride,” The Ronettes (1963); 9) “You’re a Mean One Mr. Grinch,” Thurl Ravenscroft (1966); 10) “Feliz Navidad,” Jose Feliciano (1970).
To read the full report, which includes the entire list of America’s Top-Testing Christmas Songs For 2021, visit p1mediagroup.com.
