SMP Latin Partners With NEON16 & Mottola
• Sony Music Publishing Latin has formed a global partnership with entertainment and media companies NEON16 and veteran music executive Tommy Mottola to support its newly launched publishing company, 22 Publishing and its growing roster of hitmaking songwriters, artists, and producers. With the partnership, SMP will work alongside NEON16 to create key opportunities for the company’s roster across music, film, and television.
Lex Borrero, who co-founded NEON16 with iconic producer Tainy, said, “Our goal is to create a platform for producers and songwriters to build their brand and their business to go beyond the music. 22 will go beyond servicing their music and catalog, providing our writers with an opportunity to develop their limitless potential.”
22 Publishing’s team of songwriters and producers are responsible for some of the most globally successful music today, including Bad Bunny‘s Un Verano Sin Ti, Selena Gomez‘s GRAMMY® nominated Revelacion, Kali Uchis‘ global smash hit “Telepatía,” and Shakira‘s new hit “Te Felicito” with Rauw Alejandro, to name a few. Several of the company’s songwriters also contributed to hit songs for The Spongebob Movie: Sponge On The Run soundtrack, including “Agua” by Tainy and J Balvin, which has amassed over 333 million Spotify streams.
Its roster includes Albert Hype (“Telepatia” by Kali Uchis, Shakira’s “Te Felicito”), Jota Rosa (Bad Bunny’s Un Verano Sin Ti, “Baila Conmigo” by Selena Gomez), Gaby Morales (Dalex’s “Hola” and Yandel‘s “Deja Vu”), Ivanni Rodriguez (J Balvin’s “Un Dia” and “Agua” with Tainy), as well as emerging talent like Rozo, Jodosky and Dylan Fuentes.
Jorge Mejia, President/CEO of Sony Music Publishing Latin America and U.S. Latin, said, “Tainy and Lex Borrero are one of the most formidable and visionary teams in music today. Our partnership with NEON16 and Tommy Mottola adds an incredible new dimension to our long-term relationship with them and will be a vehicle for nurturing the newest and most exciting talent for years to come.”
