Strickland Named GM, BMG/BBR Music Group
• BMG/BBR Music Group is thrilled to announce the hire of Peter Strickland as its new General Manager, succeeding Rick Shedd, who recently announced his retirement.
Strickland, who founded Marathon Talent five years ago has been with the label for almost two years in a consultancy role, insuring a smooth transition into his new GM role, effective immediately. As GM, Strickland will now oversee the financial and daily operations of BMG/BBR Music Group, streamline distribution channels and physical-product sales as well as spearhead the label’s comedy initiatives.
Over the course of Strickland’s lengthy career he has served in several executive-level roles at Warner Music Nashville (WMN) such as VP of Sales, VP of Sales & Marketing, SVP of Brand Management & Sales, EVP/GM, and Chief Marketing Officer. He also created two successful comedy imprints and executive produced Jimmy Fallon‘s 2013 Grammy Award-winning comedy album, Blow Your Pants Off, before opening his management company, Marathon Talent in 2018.
Strickland reports to Jon Loba, President of BMG Nashville, who commented, “Peter and I worked together early in our career, where I had the chance to see his creativity, passion and energy up close. Working with him again over the last year as a consultant, it is evident those same qualities burn hotter than ever. Beyond that, he is the consummate team player and was the obvious choice to step into the GM role upon Rick Shedd’s retirement. We couldn’t be more excited to officially bring him into the BMG family!”
Strickland noted, “It’s an honor to be asked to join this incredible team. Jon Loba has built a great culture at BMG, and in reuniting with Jon, I look forward to contributing to the next chapter.” Your best wishes can be sent to Strickland at peter.strickland@bmg.com. [Photo Credit: James Isaac Jones Photography]
