Xu Named Chair/CEO, UMG Greater China
• Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), announced the appointment of Timothy Xu as Chairman & CEO of its Greater China division, which includes UMG’s operations in Mainland China, Hong Kong and Taiwan. His appointment follows the retirement of longstanding Chairman, Sunny Chang earlier this year
Xu joins UMGC from Taihe Music Group, China’s leading independent music company, where he has served as President & CEO since 2018. He earlier served as Chairman & CEO, Greater China at Sony Music Entertainment from 2012-2016 and has also held executive positions with EMI Music & EMI Music Publishing China and Warner Music China.
In making the announcement, Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “I am thrilled to welcome Timothy to lead our operations in Greater China. He’s a real music exec, given his deep experience generating creative and commercial success in the region. I’m confident Timothy be instrumental as we continue to drive growth in the exciting and vibrant Chinese music market.”
Adam Granite, EVP, Market Development added, “Having worked together in the past, Timothy’s unique and versatile experience across the sector will bring new opportunities to expand all areas of our business operations within Greater China, whilst also accelerating our focus on introducing Chinese music, culture, and artist talent to new markets and audiences around the world.”
Xu remarked, “I’m delighted to join Universal Music Group as Chairman & CEO of Greater China as we look to further establish the company as a dynamic and innovative leader in China’s music ecosystem. I would like to thank both Sir Lucian Grainge, and Adam for the opportunity to join the world’s leading music company, and for sharing my big ambitions for UMG’s future business development, and artist success across the region (and beyond).”
Xu currently represents China’s music sector as Vice Chairman, China Music Industry Committee of CADPA (CMIC), Co-Founder & Chairman of China’s Music Industry Committee Music Awards (CMA), Deputy Director of Emerging Music Group Working Committee, China’s Chinese Musicians Association and as a consultant for the Digital Music Working Committee, China Audio-Video and Digital Publishing Association. Pictured, (l-r): Grainge, Xu & Granite
