Upgrade Day At BBR Music Group

• BBR Music Group/BMG Nashville announced three promotions within its Marketing Department: Lauren Crawford has been elevated to Director of Marketing, Hillary Borden to Sr. Manager of Marketing and Hayley Irvine to Manager of Marketing. Pictured, (l-r): Crawford, Borden & Irvine

Crawford, now head of the department, will lead the label’s marketing team and its initiatives and continue to manage artist projects such as Jason Aldean, Dustin Lynch and Jelly Roll, while also overseeing the rest of the roster. Crawford previously worked for Capitol Christian Music Group, and Nashville’s annual Pilgrimage Music Festival, driving its marketing initiatives and overseeing the festival’s administration.

Borden joined BBR Music Group from The Bobby Bones Show, where she served as a producer, booker and writing the weekend show, Country Top 30. in her new role, she will continue to manage artist projects, create marketing plans, streamline advertising initiatives and coordinate with all departments on artist release plans and strategies. Upon her arrival in Nashville, Irvine joined BBR Music Group as Manager of Recorded Finance after a short stint working in finance at Vaco.

All three report to JoJamie Hahr, EVP, BMG Nashville, who remarked, “Each of these women are a force. They seamlessly lead artist projects with passion, intensity, organization, and creativity. Lauren is the perfect lead for this highly motivated, well-rounded group with her attention to detail, marketing smarts and strategic thinking. Hillary adds an important dimension to the team with her vast Country radio knowledge, and Hayley’s finance experience further solidifies the department.”

Crawford can be reached at lauren@bbrmusicgroup.com; contact Borden at hillary@bbrmusicgroup.com, and Irvine at hayley@bbrmusicgroup.com. [Photos by Kevin Grace]