Executive Action At Big Loud Rock
• Big Loud Rock, the Alternative/Rock imprint of Big Loud Records, announced the appointment of Zach Siegal-Eisman as VP of Digital and Viral Marketing. In this pivotal role, Siegal-Eisman will spearhead the label’s digital marketing strategy and execution, reporting directly to Greg Thompson, President of Big Loud Rock and Lloyd Norman, SVP of Big Loud Rock.
Thompson remarked, “We’re thrilled to welcome Zach to the Big Loud Rock family. His passion for music, dedication to building community, and vision for expanding our artists’ reach bring the right energy at the perfect time. We’re excited to see the impact he’ll make!”
Siegal-Eisman is a digital marketing leader with roots in social media and digital activations dating back to his high school years. In 2017, his career took off when he joined Artist Network Management, starting as a Junior Manager for Dirty Heads, Sublime with Rome, and Rome Ramirez. Spearheading Artist Network Management’s recording and marketing budgets for their JV label, Five Music Inc., (with The Orchard) led him to a role at social media agency Crowd Surf in 2019, rising from Account Manager to VP of Marketing. Earlier this year, Siegal-Eisman launched Amplify Legacy, a marketing consultancy focused on audience growth and digital partnerships.
“I’m thrilled to join the Big Loud Rock team, where the passion, dedication, and collaboration of Greg Thompson, Lloyd Norman, and the entire team have been pivotal in the growth of the label and its impressive, diverse roster of artists,” Siegal-Eisman said. “I look forward to focusing on innovative digital marketing strategies that will help our artists forge authentic connections with their fans.” [Photo Credit: Annie Noelker]
