iHeart CMO Troberman Becoming Sr. Advisor
• After a decade as iHeartMedia’s Chief Marketing Officer, Gayle Troberman is dialing back her day-to-day involvement and moving into a Senior Advisor role.
The news was delivered to the staff in a memo from CEO Bob Pittman and COO/CFO/President Rich Bressler, which reads, “iHeart has built our reputation with major national marketing and advertising partners through our commitment to constant innovation, and Gayle Troberman, our Chief Marketing Officer, has been instrumental in those efforts. However, the most creative people often thrive on change, and with that in mind we want to let you know that Gayle has decided to transition from her role as our CMO to serve the company as a senior advisor, actively continuing to lead thought leadership projects like our groundbreaking ‘New American Consumer’ studies.”
The memo continues, “Additionally, she’ll continue to be actively involved in important industry and B2B events like CES and Cannes Lions. Gayle will also continue to help our clients understand how to use radio, digital audio and podcasting, and will actively work with our Sales teams and largest clients to develop creative ideas and unique solutions that maximize all our assets and platforms to solve their most important marketing needs.”
Troberman joined iHeartMedia in the newly created position of Executive Vice President and Chief Marketing Office in October 2014, coming from IPG Mediabrands, where she had served as Chief Marketing and Ideas Officer. Prior to that, Troberman spent 16 years at Microsoft as Chief Creative Officer.
In closing, the Pittman/Bressler memo states: “Gayle has had a major impact on this company as its first CMO, and we fully expect her impact to continue in her new role. We’re truly appreciative of her innovative thinking, insights and the work she has done for us as our CMO, and we’re pleased Gayle will continue her contributions to the company in this new role.”
