Mackay Upped To SVP/MM, Audacy DFW
• Audacy has promoted Bob Mackay to SVP/Market Manager of its Dallas-Ft. Worth market. He will continue to serve as Vice President of Sales for Audacy DFW and succeeds Brian Purdy, who will continue as Regional President with oversight of 16 markets.
“Bob is the ideal leader to pioneer Audacy Dallas into its next chapter — his passion, vision and deep understanding of our business make him an incredible asset to our team, our audience and our advertisers,” said Purdy. “It’s been an incredible joy serving our Dallas team, community and customers over the past 20+ years, and I’m excited to see all that’s ahead under Bob’s leadership.”
“I’m grateful for Brian Purdy’s mentorship over the past year, which has prepared me for this new role with Audacy Dallas-Fort Worth,” said Mackay. “I’m thrilled to be working alongside the great team that has been assembled here over many years. It’s an honor to be tapped for this leadership position and to build on the great culture Brian has created.”
Mackay has served as VP of Sales for Audacy Dallas since January 2024. He previously served as Market Manager of Audacy Austin from 2020 to 2024. Prior to joining Audacy, Mackay was President of Marsades Media, specializing in audio and digital marketing solutions. His earlier radio executive roles include Director of Sales at Radio One Houston, GSM at Cox Radio, VP/Director of Sales at Emmis Communications, and various positions at Clear Channel.
• Audacy DFW includes: KRLD-AM (Newsradio 1080 KRLD), KSPF (98.7 The Spot), KJKK (100.3 Jack FM), KVIL (ALT 103.7), KRLD-FM (105.3 The Fan), KMVK (La Grande 107.5), Puro Tejano Fierro HD2 (KMVK-HD2), CHANNEL Q (KVIL-HD3) and the Texas State Networks (KRLD-AM).
