Your 2025 Radio Mercury Award Winners!
• Winners of the 2025 Radio Mercury Awards were announced Thursday evening at the 34th annual awards presentation held at SONY Hall in New York. The awards show was also live streamed, courtesy of Hubbard Radio. This year’s Best of Show award was presented to Highdive Advertising for their “Bike Race (Sub Bowls: No Bread)” radio commercial for their client, Jersey Mike’s.
“This was another great year of celebrating excellence in radio creative,” said Mike Hulvey, President & CEO of RAB and Chair of the Radio Creative Fund. “This year’s finalists, and especially the winners reflect the integration of strong storytelling and insightful brand messaging, and the power of the craft and medium.”
“What really stood out to me during this year’s show was the simplicity of the storytelling that drove the messages home,” said Chad Broude, co-Founder/co-Chief Creative Officer of Highdive Advertising and Radio Mercury Awards Chief Judge.
The recipient of the 2025 Radio Marketer of the Year award was Verizon. Medha Gandhi, co-host of Elvis Duran and the Morning Show and Shelley Wade, afternoon host on Audacy’s WXBK (94.7 The Block)/New York, presented the award to Rachel Chan, Verizon Sr. Director, Media Strategy & Activation. That’s Chan (center), bookended by Wade (left) and Gandhi (right).
Hulvey noted, “Verizon’s unwavering commitment to radio as a lead channel has made a lasting impact, proving that radio-driven fandom is a successful approach to tap into the passions and behaviors that matter most to their customers.” Other radio presenters included Larry Mullins, afternoon anchor on Audacy’s 1010WINS/New York, and Erik Zachary, host of the syndicated XYZ with Erik Zachary.
This year’s sponsors included livestream sponsor Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Skyview Networks, Triton Digital, Urban Radio — Radio One, Zimmer Radio and Marketing Group and Miller Kaplan. Listen to all of the winning works HERE.
