ACM Adds Burchett, Goudreau & Capps
• The Academy of Country Music® announces new hires across two departments — Lauren Burchett joins as Head of Partnerships & Revenue, and the Industry Relations & Awards team adds Kylie Goudreau as Manager and Helena Capps as Project Manager. Pictured, (l-r): Burchett, Goudreau, and Capps
In her new role, Burchett will leads sponsorship and partnership strategy, overseeing Fortune 500 brand relationships, multi-million-dollar negotiations, and activations across award shows, live events, and digital platforms, reporting directly to Whiteside. Burchett earlier held senior leadership roles at The Walt Disney Company, Google, and ESPN.
“Strategic partnerships play a vital role in bringing value to our members, artists, and fans through unique programs that engage our audiences and provide valuable revenue to support the on-going mission of ACM and ACM Lifting Lives,” says Academy of Country Music CEO Damon Whiteside. “Lauren’s extensive background in media and sales is perfectly suited to effectively position the ACM as an innovative partner within the fast-moving brand marketing landscape.”
Haley Montgomery, ACM Head of Industry Relations & Awards, remarked, “The ACM is ecstatic to grow its Industry Relations & Awards team to better serve the industry as a whole, with an emphasis on our ACM Membership. Our membership and our industry partners are the heartbeat of our organization, and this expanded team will be vital to continuing to grow our 5,000+ membership base and overall strengthen ACM’s presence and involvement in the music industry.”
Goudreau will lead a variety of industry-facing engagement efforts with an emphasis on programming, growth, and execution of the Academy’s 5,000+ membership. Goudreau most recently served as Project Manager at ONErpm. Before that she was Manager of Strategic Planning at BMLG Records (now Nashville Harbor Records & Entertainment).
Capps founded Wildrose Projects in 2020 and was the former Head of Programming for Song Suffragettes. As Project Manager for the Industry Relations & Awards team, Capps will closely assist Montgomery with pertinent artist and industry initiatives, and other functions of the department.
