Herter Joins The Syndicate In SVP Role
• Leading entertainment marketing agency The Syndicate announced the appointment of award-winning music supervisor Chip Herter as SVP, Music Supervision & Licensing. In this newly created role, Herter will build a division focused on creative music supervision, licensing, and end-to-end music support for The Syndicate’s clients and partners.
“As music has moved to the forefront of modern advertising, Chip has played a defining role in shaping how brands show up culturally,” said Jon Landman, Partner and Chief Business Development Officer at The Syndicate. “We’ve seen it first hand on our collective work with Feed The Beat and Taco Bell. His creative instincts, strategic leadership, and deep relationships make him an exceptional addition to The Syndicate, and we’re excited to build this new division under his guidance.”
Herter most recently served as Music Director at Deutsch, where he was a key creative force behind the sonic identity of campaigns for marquee brands including Taco Bell, Dr Pepper, Lowe’s, Nintendo, and Walmart. Herter’s appointment builds upon his existing collaboration with The Syndicate on Taco Bell, expanding the agency’s scope of work with the brand to include music supervision and licensing across Taco Bell’s entire network of creative agencies.
“The Syndicate has an incredible 28-year legacy in artist development, marketing, and culture-making,” said Herter, who began his career as a Music Producer at Crispin Porter + Bogusky, followed by a role as Director of Creative Sync at Butter Music and Sound. “I’m thrilled to join the team and launch a music supervision and licensing practice that prioritizes creative integrity, meaningful partnerships, and real impact for brands and artists alike.”
Herter will be working out of The Syndicate’s LA office and can be contacted for congratulations, music supervision and licensing inquiries, showcase and networking invites at chip@thesyn.com.
