WGR Sports Radio Expands Into Rochester

• Audacy announced an expansion of its recently launched WGR Sports Radio brand into the Rochester, NY market, bringing a significant portion of WGR/Buffalo programming over to WROC-AM/W239BF — currently known as 95.7FM & 950AM The Fan. Beginning at 11pm ET on Sunday, Feb. 22, the station will rebrand as WGR Rochester, extending the reach of Western New York’s leading sports audio voice.

The move builds on the newly announced FM simulcast expansion of WGR Sports Radio in Buffalo and further strengthens the brand’s presence across the region. While the WROC call letters will remain, the station will carry WGR Rochester branding and feature a lineup anchored by WGR’s flagship programming, along with a dedicated local show for Rochester listeners.

The Jeremy and Joe Show will kick off Rochester mornings, followed by The Northtown Automotive Extra Point Show with Sal Cappaccio. Fans will then get a full hour of Buffalo Sabres updates, followed by Gene Battaglia at 1pm with The Sports Bar, locally focused on Rochester sports. Schopp and Bulldog rounds out the day from 3-7pm.

“This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans,” said Tim Wenger, SVP/Market Manager, Audacy Buffalo & Rochester. “We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”