Executive Action At Key-United

• Key-United, a joint venture between Key Networks and United Stations Radio Networks (USRN), has further strengthened its sales capabilities and service with the addition of Rosanne Tipton as VP of Sales and Brand Partnerships, and industry veteran Robbie Eisen as Director of Strategic Research and Planning.

With over 20 years in radio network sales, Tipton joins Key-United after more than a decade with Focus 360 in New York, where she most recently served as SVP/Director of Sales Strategy and Investment. Prior to that, Tipton was Director, Traffic & Continuity and Director, Business Operations for Westwood One, and earlier worked for Dial Global as Sales Integration Manager and Continuity Manager.

Eisen is another veteran of Focus 360, most recently as VP of Sales Planning. His 15 years of experience in radio network sales also includes stints as Sr. Traffic Coordinator for 21st Century Fox and Traffic Manager for Westwood One.

Ron Russo, President of Sales for Key United, said, “We’re absolutely thrilled to welcome both Rosanne and Robbie to the sales organization. Their energy, drive, and passion for building meaningful relationships perfectly align with our commitment to service and partnership. We’re confident they will make an immediate impact and accelerate the outstanding results our agency and client partners have come to expect from Key-United.”