Expanded Role For MediaCo’s Santaella

• MediaCo Holding Inc. announced the appointment of René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO). In this expanded executive role, Santaella, who has served as Chief Operating Officer of MediaCo since October 2024, “will own MediaCo’s end-to-end ‘Supply + Growth Engines’ chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.”

“MediaCo grew significantly in 2025 with record ratings and streaming viewership, revenue and reach. We are the momentum in the market, so we are investing in the required leadership and resources to accelerate growth,” said Albert Rodriguez, Chief Executive Officer of MediaCo. “René has a proven track record in building, modernizing and scaling multiplatform businesses and delivering measurable results. This new role is designed to be relentlessly focused on growth and innovation and maximizing the impact of our content, distribution, product and monetization engines.”

Santaella remarked, “This role is designed around a simple truth: in today’s media landscape, growth comes from aligning the entire chain around consumers and a multiplatform world on every screen and every device. I’m excited to be hyper-focused on growth and innovation by optimizing the value of our content portfolio, expanding distribution and inventory, improving engagement, and advancing the technology and workflows that power our platforms.”

“René’s leadership will accelerate how we scale distribution, inventory and monetization across our platforms,” said Brian Fisher, MediaCo Chief Revenue Officer. “As MediaCo’s audience continues to grow across TV, audio, digital and streaming, and with digital surging — this role helps turn that momentum into even greater value for advertisers and partners.”