iHeart & TikTok Launch ‘TikTok Radio’
• iHeartMedia and TikTok announced the launch of TikTok Radio from iHeart, featuring the biggest music hits on the radio combined with the creators, trends, music and cultural moments on TikTok that are driving what’s next — all in one place. The fast-paced station is launching March 13 on the iHeartRadio app and on 28 broadcast stations in New York, Los Angeles, Atlanta, Austin, Chicago, Dallas, Nashville, Miami and other markets.
The new station will blend TikTok’s discovery engine and cultural impact with iHeart’s programming expertise and trusted personalities to give fans a new way to listen to their favorite artists’ full tracks while diving deeper into the stories, trends and moments that turned them into a cultural phenomenon.
TikTok Radio will feature the following signature segments: Behind-the-Charts — A countdown of the 10 biggest songs of the week on TikTok, looking at the story and artist behind the music • Hacks on the :20s — Trending life hacks for every area of your life, heard every hour on the :20s • Hot Takes — Lighthearted hot takes about everyday topics in lifestyle and culture • New Music Fridays –A highlight of the week’s new releases, airing throughout the day on Fridays • On The Verge — Featured music from artists On the Verge of breaking into the charts.
TikTok Radio from iHeart goes live for the first time on Friday, March 13 from the iHeartPodcasts Hotel at SXSW, broadcasting from Austin with a rotating lineup of iHeart and TikTok creators behind the mic. The live broadcast will blend onsite interviews, surprise segments and real time crowd reactions from SXSW, transforming the space into an IRL For You Feed powered by the new station. Content captured throughout the event will be featured across iHeart channels, creator platforms and brand partners.
The station’s regularly featured line-up will include iHeart personalities like Kayla Thomas (KIIS-FM) Midnight-5am • Ashlee Young (Houston) 5-10am • Jon Comouche (104.3 MYfm/LA) 10am-3pm • Becky Mits (Star 94.1/San Diego) 3-8pm • Angelina Narvaez (Wild 94.9/San Francisco) 8pm-midnight.
The station kicks off live at SXSW at 9pm CT, with TikTok creators stopping by throughout the weekend, including Grace Wells, Madison Tevlin, Eric Sedeño, Bree Stephens, and more.
