Az Cohen & Believe Launch AZTEC
• In collaboration with global artist development company Believe, music executive Az Cohen has launched a new record label, AZTEC. The partnership was announced jointly by Cohen, AZTEC’s President, and Romain Vivien, Believe’s Global Head of Music.
“Our joint venture with AZTEC reflects Believe’s continued commitment to building artist-first partnerships and supporting entrepreneurs who deeply understand the creative and cultural landscape,” said Vivien. “Az brings an exceptional ability to spot talent and build sustainable careers, and together we are creating an ecosystem designed for the next generation of artists.”
Cohen was instrumental in shaping 300 Entertainment into one of North America’s biggest success stories, helping scale the company through its landmark sale to Atlantic Records. Within 300, Cohen also built and launched Sparta Distribution, and earlier in his career, Cohen managed Post Malone, playing a pivotal role as the artist broke into global stardom.
In an industry that’s become increasingly about quick wins and short-term virality, we are artists, engineers, planners and warriors with a singular focus: building empires with our artists and partners,” Cohen said. “AZTEC is about patience, commitment and shaping careers that stand the test of time.” Commenting on the new partnership with Believe, Cohen added, “The success of artists today often starts with hyper-local stories, and it is our job to champion those around the world. Believe’s unique position as a truly global company with massive local expertise, via boots on the ground, allows AZTEC artists to be certain that their stories will be shared with new fans, no matter where that fan lives.”
Cohen and his team will operate out of the company’s New York City offices. AZTEC’s initial artist signings will be announced in the coming months. Pictured, (l-r): Romain Vivien, Az Cohen, and Believe Founder & CEO Denis Ladegaillerie. [Photo by John Ricard]
