WATH/Athens, OH Flips From Sports To Oldies
• Total Media has flipped WATH-AM 970 & 97.3 (W247DR)/Athens, OH from Sports to Oldies, rebranded as “Southern Ohio Gold,” programmed by Seaboard Networks’ CEO Steve Clendenin, who said, “We are excited to bring this specially curated format to WATH. Gold has proved to be a successful format, and I’m thrilled to partner with Total Media to bring this format to their audience.”
“This project was especially meaningful to me because I grew up listening to Athens’ heritage station, 970 WATH,” said JJ Hale, Director of Programming for Total Media Radio, Central Region. “Over the years, the station went through several format changes, and it was always my hope to bring back the Oldies sound and restore the heritage feel that made WATH such an important part of the community. Steve’s format was the perfect fit, and he was an absolute pleasure to work with throughout the entire process. From our very first conversation through launch day, Steve was there every step of the way, providing guidance, support, and expertise.”
Seaboard Networks provides customized 24/7 formats, syndicated programming, news and more to stations around the US and Canada. To find out more, contact Steve Clendenin at steve@seaboardnetworks.com.
