Urban One Presents ONE Yard
• Urban One, the nation’s largest distributor of Black and Urban content, announced the official launch of ONE Yard: The HBCU Experience, a multi-city engagement tour celebrating the culture, community, and legacy of Historically Black Colleges and Universities (HBCUs).
Originally born as a digital sanctuary, ONE Yard is stepping outside of the screen and hitting the ground to deliver immersive, live on-campus experiences at Maryland’s Bowie State University on Aug. 27, and Clark Atlanta University on Sept. 2.
As the release states, “Today’s younger audiences are experiencing ‘algorithm fatigue’ and actively seeking genuine, physical spaces rooted in community and shared joy. Urban One is answering this call by honoring the HBCU yard as the epicenter for gathering. Designed as a vibrant village of culture, entertainment, wellness, and career empowerment, each stop will feature celebrity hosts, top Black influencers and digital creators, live DJs, notable alumni, and special guests.”
“For decades, Urban One has been an anchor in the HBCU community,” said Jeff Meza, Urban One’s EVP, Head of Branded Entertainment & Integrated Marketing. “With ONE Yard, we’re creating a powerful, scalable gateway for brands looking to engage meaningfully with Gen Z. By combining live on-the-ground activations with digital storytelling, we are providing our partners with an unmatched opportunity to drive culture and connect with this generation on an entirely new level.”
“ONE Yard gives brands the opportunity to do more than show up on campus — it enables them to invest meaningfully in the culture, talent and future of HBCU communities,” said Tiffany Nasralla, Urban One’s Co-Chief Revenue Officer. “By combining Urban One’s cultural intelligence and first-party data with our trusted media brands, creators and live experiences, we help partners connect with the culture makers shaping what’s next, create new opportunities for commerce and deliver measurable business impact.”
For more information about ONE Yard: The HBCU Experience and for students to register, please visit oneyard.co.
