TuneCore Elevates Shah To VP/Global Mkting
• TuneCore, the leading independent development partner for self-releasing artists — part of global artist development company Believe — has promoted Tash Shah to Vice President, Global Marketing.
The announcement of Shah’s elevation was announced by TuneCore Chief Business Officer Brian Miller, to whom she will report. “Independent artists who are already building an audience need more than a place to upload music,” Miller said. They need a partner that helps them grow. Tash has spent three years understanding what those artists need, and she has the vision to make TuneCore the platform they choose to build their careers on. I’m excited to see her lead our global marketing team into this next chapter.”
Shah commented, “TuneCore has always been a space for artists to distribute their music, but we know their journey begins long before that moment and continues far beyond it. I’m so excited to step into this role at a time when supporting that journey means more than ever, and look forward to leading our Global Marketing team as we build a brand that not only serves as an intrinsic part of the artists’ creative community, but also helps them succeed on their own terms.”
Shah joined TuneCore in 2023 as Vice President, International, where she led international strategy, held P&L responsibility for each market, and managed a world-class team of Heads of TuneCore across 17 countries in Europe, APAC, LATAM and Africa. Prior to joining TuneCore, Shah spent 12 years at Spotify, where she served as the company’s first Head of Marketing in the UK.
